CleanItSupply's outdated ASP.net website had slow loading times (20+ seconds), limited scalability, and poor SEO performance, causing operational inefficiencies and reduced conversion rates.
The new site gave CleanItSupply a faster, more scalable ecommerce foundation with stronger search behavior and a setup that is easier to maintain.
What moved forward
The new site gave CleanItSupply a faster, more scalable ecommerce foundation with stronger search behavior and a setup that is easier to maintain.
Situation
CleanItSupply's outdated ASP.net website had slow loading times (20+ seconds), limited scalability, and poor SEO performance, causing operational inefficiencies and reduced conversion rates.
What we did
We rebuilt their website using React.js for the frontend and introduced a new REST API service to decouple the backend. We transitioned search functionality from Nextopia to SearchSpring for better product management.
What changed
The new site gave CleanItSupply a faster, more scalable ecommerce foundation with stronger search behavior and a setup that is easier to maintain.
Overview
CleanItSupply is an online retailer for wholesale supplies offering janitorial, restaurant, and home/office cleaning supplies. They serve both small individual and large bulk orders as a B2C and B2B retail business.
The new site gave CleanItSupply a faster, more scalable ecommerce foundation with stronger search behavior and a setup that is easier to maintain.
CleanItSupply's outdated ASP.
This engagement sat in a scale & stabilize context and was delivered through our outcome partnership support model.
CleanItSupply's outdated ASP.net website had slow loading times (20+ seconds), limited scalability, and poor SEO performance, causing operational inefficiencies and reduced conversion rates.
The main issue was not effort. It was the cost of handoffs, duplicate handling, and unclear workflow boundaries.
CleanItSupply is an online retailer for wholesale supplies offering janitorial, restaurant, and home/office cleaning supplies. They serve both small individual and large bulk orders as a B2C and B2B retail business.
Core constraints we had to address
We rebuilt their website using React.js for the frontend and introduced a new REST API service to decouple the backend. We transitioned search functionality from Nextopia to SearchSpring for better product management.
The sequence focused on the workflows where friction, duplicate effort, and unclear ownership were compounding fastest.
Core technologies and system elements
First move
Rebuilt frontend using React.js library to separate frontend from tightly coupled ASP.net backend.
The React application reduced load times substantially, improving the experience for shoppers moving through the site.
Pressure addressed
Outdated ASP.net framework with tightly coupled frontend and backend
Change unlocked
Faster storefront performance
The React application reduced load times substantially, improving the experience for shoppers moving through the site.
Next move
Revamped backend to incorporate new REST API service supporting decoupled architecture.
Search now returns more relevant results and gives the team cleaner control over products and promotions.
Pressure addressed
Slow loading times (20+ seconds) limited user engagement
Change unlocked
More relevant search
Search now returns more relevant results and gives the team cleaner control over products and promotions.
Next move
Transitioned search functionality from Nextopia to SearchSpring so customers could get more relevant results and teams could manage products more cleanly.
Decoupled frontend and backend facilitate implementation of future updates, features, and enhancements.
Pressure addressed
Poor SEO performance due to speed and crawlability issues
Change unlocked
Simplified Upkeep
Decoupled frontend and backend facilitate implementation of future updates, features, and enhancements.
Final move
Converted static designs into a React.js application with significantly improved performance.
Modern architecture positions CleanItSupply for scalability and long-term technical sustainability.
Pressure addressed
Limited scalability for business growth
Change unlocked
High-Performance Site
Modern architecture positions CleanItSupply for scalability and long-term technical sustainability.
The new site gave CleanItSupply a faster, more scalable ecommerce foundation with stronger search behavior and a setup that is easier to maintain.
The clearest gains showed up in workflow continuity, visibility, and the amount of manual coordination still required.
Speed
The React application reduced load times substantially, improving the experience for shoppers moving through the site.
Search
Search now returns more relevant results and gives the team cleaner control over products and promotions.
Maintenance
Decoupled frontend and backend facilitate implementation of future updates, features, and enhancements.
Performance
Modern architecture positions CleanItSupply for scalability and long-term technical sustainability.
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The clearest shifts in the system, workflow, and operating confidence after the work moved.
Speed
Faster storefront performance
The React application reduced load times substantially, improving the experience for shoppers moving through the site.
Search
More relevant search
Search now returns more relevant results and gives the team cleaner control over products and promotions.
Maintenance
Simplified Upkeep
Decoupled frontend and backend facilitate implementation of future updates, features, and enhancements.
Performance
High-Performance Site
Modern architecture positions CleanItSupply for scalability and long-term technical sustainability.
Common questions from teams facing similar pressure, implementation choices, and operating constraints.
CleanItSupply's outdated ASP.net website had slow loading times (20+ seconds), limited scalability, and poor SEO performance, causing operational inefficiencies and reduced conversion rates. One early constraint was: Outdated ASP.net framework with tightly coupled frontend and backend.
The new site gave CleanItSupply a faster, more scalable ecommerce foundation with stronger search behavior and a setup that is easier to maintain. A concrete shift was: The React application reduced load times substantially, improving the experience for shoppers moving through the site.
The critical moves are usually performance, content flexibility, and long-term maintainability. In this case, the work centered on making the experience easier to manage while improving how the platform performed for users.
The safest path is to preserve core page structure, metadata intent, and technical SEO signals while improving rendering and performance. The implementation decisions here were shaped around that balance rather than treating launch as a purely visual redesign.
It reduces drag by clarifying system boundaries and improving workflow continuity in high-friction handoff areas.
Early gains often appear where manual rework and handoff ambiguity are highest. In this case, one early pressure point was Outdated ASP.net framework with tightly coupled frontend and backend.
Clear ownership, reliable operating loops, and stronger coordination patterns become critical so growth does not erode delivery confidence.
Rebuilt frontend using React.js library to separate frontend from tightly coupled ASP.net backend. That mattered because it directly addressed constraints such as: Slow loading times (20+ seconds) limited user engagement.
This case is most relevant for teams facing coordination is slowing work during the scale & stabilize stage. A strong next step in similar situations is to Run the Scale Readiness Check.
Use this case study as a starting point, then branch into the closest next move, supporting guidance, or comparable work.
Browse similar situations
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Run the Scale Readiness Check
Surface decision drag and reliability gaps as team and system complexity increase.
Read: Are integrations quietly slowing you down?
See where cross-system handoffs create hidden delivery and decision overhead.
Read: Did growth break your operating rhythm?
Restore execution rhythm as team size, delivery load, and systems complexity keep increasing.
Explore Outcome Partnership
See how this support path is structured when similar constraints are in play.
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If your team is dealing with coordination is slowing work during the scale & stabilize stage, we can help diagnose the constraint, sequence the next move, and stay close through execution.
